Jobs in Dar es Salaam Tanzania Ubongo Jobs in Dar es Salaam Youtube Manager Jobs in Dar es Salaam at Ubongo Youtube Manager Employment opportunities Ubongo




# Job Description


JOB DESCRIPTION

POSITION YouTube Manager

REPORTS TO Head of Digital

LOCATION Africa

Long term

Full time

UBONGO is Africa’s leading producer of kids’ edutainment. As a non-profit
social enterprise, we create fun, localised and multi-platform educational
content that helps kids learn, and leverage their learning to change their
lives. Ubongo reaches millions of families across Africa through accessible
technologies like TV, radio and mobile phones. Our show’s Ubongo Kids and
Akili and Me currently air in 31 countries across Africa, in Swahili, English,
French, and Kinyarwanda. We are currently adapting the shows to even more
languages including Kikuyu, Luo, Yoruba, Hausa, Igbo, and Twi. This is a great
time to join an organisation that’s rapidly growing across the continent, and
work with a creative and impact-driven team committed to reaching as many
families in Africa with life-changing edutainment. We are also creating a
variety of digital products that enable kids to engage further with our
stories. Among our range of digital products is our inventory of YouTube
channels!

We are looking for a visionary, passionate and diligent YouTube Manager, to
take ownership of growing the reach and impact of our online video content for
kids in Africa and around the world. Working at Ubongo won’t be easy, but it
will challenge and excite you with lots of responsibilities, plenty of fun,
and give you the opportunity to impact the lives of millions of kids every day

Why is this an exciting opportunity

We currently get over 15 million views per month across our YouTube channels,
and are looking to 10x that to 150 million monthly views over the next few
years. Ubongo’s YouTube channels aim to educate and entertain kids in their
own languages, telling stories that they can relate to with characters who
they look like. Our viewers come from across the globe. We regularly receive
testimonies from parents of our YouTube audience saying how much their kids
are learning, and how grateful they are to have found representative content!

As the Ubongo YouTube Manager, you will have direct reach into the lives of
millions of kids in Africa and across the world. You will make decisions about
how we grow the platform to reach as many kids as possible as well as what
content we share, in order to ensure key learning outcomes that kids can
harness to improve their lives.

What does this look like day-to-day

Daily tasks of the YouTube Manager will include setting the upload schedules
for our YouTube channels, handling video uploads and setting of video
metadata. As well as this, the YouTube Manager will set up new channels and
maintain existing channels. The YouTube Manager will also analyse the
analytics coming out of the channels to monitor channel/video performance.
There will also be some research and experimentation required as you look into
how best we can increase reach, engagement and revenue on our channels.

You will also regularly hold strategy-setting calls across the digital,
production, business and adaptation teams, making decisions that affect the
way we use YouTube from the top down.

RESPONSIBILITIES

1. Refine and implement scheduling and uploading processes to maximize growth of our channels, their reach and their impact.

Main Activities

-->Developing the processes that we have in place for scheduling the upload of content
-->Setting the annual/ monthly schedules for videos across all of our channels
-->Communicating with the Adaptation, Production and Post Production teams to know what content is ready to share on YouTube
-->Coordinating uploads of new videos and promotional videos with the marketing team
-->Creating video metadata titles, tags, thumbnails and playlists.
-->Working with the adaptation team to get metadata translated into other languages
-->Uploading video metadata and publishing videos to YouTube!
-->Developing solutions that integrate YouTube workflows with the workflows of our other products like the Toolkits Platform>

1. Optimize existing YouTube channels and strategically develop and roll out new channels

Main Activities

-->Optimize existing channels by keeping written information e.g. channel descriptions and visuals e.g. channel icons and banners up-to-date and adjusting for SEO and ‘stickiness’
-->Strategizing with Adaptation and Marketing teams about which channels to launch and when, and implementing launch plans
-->Setting up new channels for new content by show and by language
-->Regularly checking channel analytics and communicating highlights with the rest of the digital team

1. Research and experiment to maximise reach unique viewers and engagement watchtime.

Main Activities

-->Monitor and analyze YouTube Studio analytics daily and identify trends over time
-->Read articles and watch videos about how YouTube’s algorithm works and what kind of content, metadata and scheduling works best on the platform
-->Run experiments based on theories developed by yourself and your team, and share results/ learnings/ strategic updates with broader Ubongo team
-->Integrate lessons learned into daily practise and update the YouTube playbook
-->Update the rest of the digital team on trends and findings

There will also be room to provide your knowledge and expertise to other
teams at Ubongo.

REQUIREMENT

TO BE A MATCH, YOU’LL NEED TO BE

-->A YouTuber/ vlogger/ social media expert, with experience uploading videos and maintaining channels.
-->Passionate about video watching, creating, editing, sharing etc.
-->Ready and able to take on all the challenges listed above and many more, down the line as we scale! A bachelor’s or master’s degree in a relevant subject like media or communications would be an added advantage. But we’re more interested in your ability to get the job done than your qualifications
-->Extremely organized and process oriented
-->Able to GET THINGS DONE. You will be a team of one who needs to coordinate and manage across all departments in Ubongo to get this project launched!
-->Comfortable dealing with and understanding digital products apps, video etc.
-->Passionate for Ubongo’s vision of bringing localized edutainment to learners across Africa
-->A super troubleshooter!
-->Able to speak and write work in English and preferably another African language – we’re a bilingual office.
-->Good at dealing with ambiguity and able to figure things out for yourself
-->Willing to speak up for what’s right, when you see wrong, or when you think there might be a better way
-->Someone who loves kids. They’re why we do what we do. They’re running around our office all the time. Our kids’ music and videos will become part of your life and be constantly stuck in your head.

Phew! You made it through that. The good thing is that there are also perks,
like delicious healthy lunch at the office, health insurance, and you get to
watch cartoons at work!

>We are currently planning to align our YouTube uploads with our uploads of video to the Toolkits platform https//toolkits.ubongo.org/ . You will also be involved in helping us develop this process, to ensure that content developed for YouTube is also shared on platforms like the Toolkits Platform.



Send your Application to









URL Link to Apply

[ **Submit your CV and Application on Company Website Click Here**
]https//ubongo.bamboohr.com/jobs/view.phpid=25

Closing Date 15th April, 2021.



Jobs in Dar es Salaam Tanzania Ubongo Jobs in Dar es Salaam Youtube Manager Jobs in Dar es Salaam at Ubongo Youtube Manager Employment opportunities Ubongo


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