Jobs in Dar es Salaam Tanzania Vodacom Jobs in Dar es Salaam Loyalty Programs Specialist Jobs in Dar es Salaam at Vodacom Loyalty Programs Specialist Employment opportunities Vodacom




# Job Description


Posting Country Tanzania, United Republic of

Date Posted 01-Jul-2021

Full Time / Part Time Full Time

Contract Type Permanent

At Vodacom, we’re working hard to build a better future. A more connected,
inclusive and sustainable world. As a dynamic global community, it’s our human
spirit, together with technology, that empowers us to achieve this.

We challenge and innovate in order to connect people, businesses, and
communities across the world. Delighting our customers and earning their
loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace
new opportunities, thrive, and make a real difference.

Description

Role purpose

The Loyalty Programs Specialist is responsible for E2E execution and
optimization of the Loyalty strategy within Vodacom covering from partners
acquisition, engagement & retention, modelling, insights analysis and
reporting. This makes this role’s core purposes being
• Overall execution and optimization of Loyalty Programs across Vodacom
• Developing tactical Loyalty propositions to enhance the existing programs
and drive value to our customers
• Drive actionable commercial insights and direct on how to be acted upon for
Loyalty Programs
• Develop and execute the E2E Loyalty Partners management proposition On-
board, Engage, Retain
Key accountabilities and decision ownership

• Execute the Vodacom Loyalty Strategy with custom proposition to optimize the
program and drive additional value to customers
• Perform analysis with actionable insights on the program to ensure RoI in-
terms of Customer Retention and Activity
• Manage E2E Loyalty external partners and marketing services suppliers
• Consistent monitoring of the Loyalty Program Performance with support from
Finance teams.
• Work with Region Teams to create regional specific loyalty campaigns to
drive more value to the customer

Key performance indicators

• Engaged base engaged customers as % of base
• Engaged customers ARPU & Active Engaged vs Non Engaged
• Strong external partners network to support Loyalty initiatives
• Maintain overall liability value within approved margin

Core competencies, knowledge and experience

• Excellent analytical and logical reasoning skills translated from consumer
insights
• Excellent communication skills
• Strong stakeholder management skills
• Ability to anticipate customer, competitor and market dynamics
• Able to challenge the status quo

Must have technical/professional qualifications

• Bachelor degree in Business Administration, IT, Economics, Marketing or its
equivalent.
• Strong analytical skills and business acumen.
• Build and maintain relationship with key stakeholders in the value chain.
• Telecommunications experience would be advantageous.
• Strong SQL skills with experience in relational OLTP database models OLAP
is a plus

Job Responsibility

> Plans and executes tactical campaigns, in line with the base growth and retention strategy and marketing concepts, with a good understanding of how they impact customers perceptions and brand experience;

> Manages the scheduling and rules that determine message deployment and takes direct ownership for message performance;

> Understands the customer lifecycle concepts and uses them to help resolve problems and identify solutions to gain commercial improvements;

> Uses learnings to make recommendations around areas of opportunity related to customer experience and actions to drive performance and improvement;

> Ensures all marketing activity reflects our brand strategy and tone of voice and that all communications are legally compliant and drive a positive response careful management of call to action and message impact is essential;

> Delivers complex marketing tasks or small projects in order to drive revenue from the market and execute them through the sales teams;

> Collaborates across company and functional teams e.g. Operations, Brand, Finance, Regulatory, Technology to ensure smooth delivery of targeted communications and campaigns;

> Adopts best practice processes/procedures with focus on customer and brand experience.

## Skills

Modern Marketing Leadership

Data Analytics and Insights

CVM Campaign Development and Management

Always on Marketing

Commitment from Vodacom

Vodacom is committed to attracting, developing and retaining the very best
people by offering a flexible, motivating and inclusive workplace in which
talent is truly recognized, developed and rewarded. We believe that diversity
plays an important role in the success of our business and we are committed to
creating an inclusive work environment which respects, values, celebrates and
makes the most of people’s individual differences – we are not only
multinational but multicultural too. At Vodacom you will have access to our
excellent flexible benefits programme that you would expect from any global
company.



Read and Apply Now Through









URL Link to Apply

[ **Submit your CV and Application on Company Website Click Here**
]https//careers.vodafone.com/Vodacom/job/Dar-es-salaam-Loyalty-Programs-
Specialist/689747701/

Closing Date 5th July, 2021.



Jobs in Dar es Salaam Tanzania Vodacom Jobs in Dar es Salaam Loyalty Programs Specialist Jobs in Dar es Salaam at Vodacom Loyalty Programs Specialist Employment opportunities Vodacom


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