Commercial Relationship Manager
Job Purpose
To manage and sustain a portfolio of Business banking customers, building long term relationships founded on efficient and reliable support for their business. This is achieved particularly through quick risk decisions and managing consistency and quality of operational service.
The primary objective is to maximise risk-adjusted portfolio contribution.
The jobholder will be responsible for business development both with new customers and with existing customers where they are expected to increase “wallet share”.
The primary objective is to maximise risk-adjusted portfolio contribution.
The jobholder will be responsible for business development both with new customers and with existing customers where they are expected to increase “wallet share”.
Key responsibilities
- Maintain Relationship Plans for all customers in the portfolio such that contact with customers is prioritised.
- Conduct annual and if appropriate, interim reviews of customers borrowing facilities
- Conduct annual and if appropriate, interim reviews with non-borrowing customers
- Determine the key messages, e.g. agreed service standards, and negotiated pricing, relationship team contact points and new product changes, deciding upon the most appropriate communication method.
- Deal with and find solutions to customer complaints
- Determine the products that are most effective in meeting customer’s needs and be able to sell these at short notice both reactively and proactively.
- Research, create and follow up a target list for potential new business.
- Research, create and follow up on a target list for potential new business
- Identify priority customers using the Customer Relationship Planning templates to assess their present and potential contribution.
- Gather all the required information that is needed to prepare and assess credit applications. Role holder will be expected to input certain key information such as judgemental information. (They will work with CMA and CCM resources to construct credit applications).
- Control and quality of the portfolio, using available triggers and adherence to Risk management guidelines and policies.
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