ROLE PROFILEJob Title:Assistant Agribusiness Manager 


Reports To:Agribusiness Development Manager 

Duty stationArusha: with extensive travelling to rural areas, willingness and ability to work over the weekend 

Context/Scope:Serengeti Breweries Limited (SBL) is a fully integrated beverage business in Diageo Africa (supply and demand for beer and spirits) It is a subsidiary of East Africa Breweries Limited (EABL), the largest business unit in Diageo Africa and the largest listed Company on the NSE in Kenya. SBL operates exclusively in Tanzania and is the second largest beer company with a market share of around 25%.
SBL was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002, and commenced commercial operations in 1996 with one brewery in Dar es Salaam. The company was acquired by EABL in October 2010 and has three breweries located in Dar es Salaam, Mwanza and Moshi.

SBL flagship brand is Serengeti Premium Lager. Other brand portfolios include Tusker Lager, Tusker Lite, Kibo Gold, The Kick, Uhuru Peak, and Senator. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirit brands such as Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.

DimensionsTo support SBL/EAML/KBL to archive the target of 30,000MT F14 –F17 

Market ComplexitySBL operates in a competitive environment and in a vast geography. The main player in the beer industry is Tanzania Breweries Ltd. (TBL), a subsidiary of SABMiller. Inflation rates remain high in Tanzania and average income per capita is less than 1 USD per day. The GDP growth is estimated at 7% and is expected to grow to 7.5% as investment, gold production, trade and tourism pick up. There is growing consumer affluence and consumerism, giving rise to greater opportunities in our product categories. 

Purpose of Role:This role works closely with the following stakeholders: Agricultural Managers, Farmers, Research Officer, Government Agencies, Malting personnel, Accounting staff and Agro-chemical companies. The role also works closely with Roads Engineer, County Council, and Security personnel, Contractors, Transporters and Agricultural Officers. 

  • Recruit adequate farmers and suitable land to ensure delivery of agreed malting barley and sorghum quantities in Kenya, Uganda and Tanzania.
  • Advise the farmers on the best production techniques to better yields and quality
  • Register all financed growers under the mandatory crop insurances scheme and prepare crop assessment reports, and reduce company exposure to bad debts.
  • Carry out assessments to determine potential yields, to assist management determine adequacy or deficits, and storage needs.
  • Recruit adequate harvesting contractors and transporters and supervise the entire harvesting and delivery process
  • Link farmers to certified inputs agent and companies to avoid un required herbicides
  • Provide support, guidance and advice to farmer before and during the disaster situation to minimize the impact to the company
  • Identify opportunities within the agricultural industry value chain for growth opportunities new crop innovative solutions for brewing
Qualifications and Experience Required:
  • BSc in agricultural extension/agribusiness
  • Masters in Agricultural economics is an added advantage
  • 3-5years experience working on cereals i.e. Barley and sorghum
  • Self drivin
Barriers to Success in Role (Optional):
  • Inability to build and sustain key relationships at all levels, in particular the interface between Diageo Africa, EABL and SBL
  • Lack of cultural awareness / empathy where appropriate
  • Poor communication skills and time management
  • Inability to cope with the challenges of a developing market such as Tanzania (e.g. Systems access, relatively poor infrastructure)