Jobs at Serengeti Breweries Limited
ROLE PROFILE
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Job Title:
| Distribution Manager |
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Level:
| 4C |
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Reports To:
| Sales Director |
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Context/Scope:
| Serengeti
Breweries Limited is a fully integrated beverage business in Diageo
Africa (supply and demand for beer, spirits and soft drinks). It is a
subsidiary of East Africa Breweries Limited, the largest business unit
in Diageo Africa and the largest listed Company on the NSE in Kenya. SBL
was incorporated in 1988 but commenced commercial operations in 1996
with one brewery in Dar es Salaam. The company was acquired by EABL in
2010 and has three breweries located in Dar es Salaam, Mwanza and Moshi.
SBL key beer brands include Serengeti, Tusker and Senator, as well as
distribution of global Diageo spirit brands. |
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Dimensions
| To support SBL to achieve its set business objectives |
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Financial:
| This
role impacts on SBL and distributor profitability through distributor
management, business development and financial management. |
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Market Complexity:
| SBL
operates in a competitive environment and in a vast geography. The main
player in the beer industry is Tanzania Breweries Ltd. (TBL), a
subsidiary of SABMiller, who until recently were a third party
manufacturer of EABL brands Tusker, Pilsner and Guinness. As a result of
the cessation of the agreement between TBL and EABL, there is
heightened competitive activity in that market. Inflation
rates remain high in Tanzania (7.5% expected in F11) and average income
per capita is less than 1 USD per day. The GDP growth is estimated at
6.4% and is expected to grow to 7.1% as investment, trade and tourism
pick up. There is growing consumer affluence and consumerism, giving
rise to greater opportunities in our product categories. |
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Leadership Responsibilities:
| This
individual will champion our Rural to Consumer (RTC) strategy though
distributor management and development, distributor profitability, and
build rural and urban distribution capabilities. The candidate will
manage distributors territories, and develop and lead plans to assist
ailing distributors |
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Purpose of Role:
| To
establish and manage distributor KPI’s and manage distributors weekly
and monthly primary sales to achieve SBL and distributors primary sales
targets |
TOP 3-5
Accountabilities
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- Plan and manage distributors primary sales to achieve their targets
- Making sure that distributors KPI’s are understood and adhered to by all distributors
- Develop and support urban and rural distribution initiatives
- Manage distributor areas and establish punitive measures for those operating outside their areas
- Lead initiatives to assist poor performing distributors to revive their businesses
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Qualifications and Experience Required:
| Qualifications Qualifications
- University degree, preferably in business administration.
Personal Attributes:
- Excellent in interpersonal communication,
- Ability to attract and work with credible partners
- Ability to take business-related initiatives to produce positive business results.
- Proven track record in leading successful FMCG distribution team
- Able to lead or work effectively in cross-functional teams
Skills Set:
- Leadership skills
- Salesmanship skills
- Communication skills
- Presentation skills
- Negotiation skills
- Analytical and computer using skills
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Barriers to Success in Role (Optional):
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·Inability to build good interpersonal relationship with sales team members and key partners
·Low organisational and time management skills
- Failure to convince and attract key stakeholder
- Inability to communicate effectively and influence behaviour change
- Insufficient drive and resilience to achieve desired results
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