Manage all sales & marketing activities within and around Arusha to
drive distribution & create profitable growth for the Company, while
at the same time providing value add to customers and key brand owners
Key Position Accountabilities
The job holder is responsible and accountable for (but not limited to) the following:
Deliver the objectives, strategies & tactics to beat the budgeted targets. (Rev/GP/Vol/Investment)
day to day business and monitor progress through accurate reporting to
achieve targets, for revenue and gross profit as agreed with the Country
Manager & Head of International Markets.
progress weekly and reporting monthly around financials, KPIs, category
and key brand performance in market & competition using Tableau
strong and ongoing business customer relationships across all accounts
at all levels of the business to ensure satisfaction and sales growth in
On Trade customers.
Key Performance indicators are pre-agreed, measured, reported and adhered to.
outlet universe for hotels, resorts, casinos, premium bars, clubs and
restaurants. As well as relevant local clubs, bars and restaurants.
Segment and prioritize to grow listings in current accounts with KAM
partner. Then agree and target list of new business accounts to increase
distribution of wines, premium spirits & non alc.
Set Account list priority, Call frequency and objective led calls to map and build up monthly journey plans.
20 Objective led customer calls per week. 2 nights in the trade on
outlet visits checking agreements with customers and following up on any
issues. Odd weekends to be worked to support events, dinners…
Set account distribution targets on lead brands, supported by in bar activity to drive rate of sale.
Work closely on Marketing & Brand Plans, distribution targeting, activation initiatives and reporting of key brand owners.
competitor analysis of portfolio, pricing, promotions and category,
customer share and ensure that relevant information is shared with
relevant parties internally.
To write bespoke outlet beverage lists and provide training for key F&B staff maximizing company market share.
set and monitor adherence to price schedules and discount rates. Lead
customer discussions to advance the sales process, value add rather than
price, tying up agreements and grow profitable share. To provide
accurate monthly forecasts for all key product lines, by customer, to
avoid out-of-stock scenarios. Manage the order process with Country
Manager & OIP team and follow up orders to planning process and
ensure a smooth stock rotation and inventory management to reduce costs
and working capital..
credit liability through assessing credit worthiness, setting
reasonable credit terms with MMI finance, and managing timely
collections on a monthly basis with all customers, on time & in
Assist in planning and execute promotion plans and brand building initiatives, product launches etc.
Plan & host On Trade customer, consumer & principal wine tastings, dinners & events in outlets & MMI Retail.
new promotional ideas to encourage customer footfall, visibility around
the point of purchase & increase rate of sale in key customers to
help grow MMI distribution, listings & share.
Perform other duties as requested by the Line Manager.
Desired Skills and Experience
Preferably graduate with business qualifications (or equivalent level) with emphasis onSales& Marketing
Ability to self-motivate and influence a multicultural, cross functional team
At least 5 years of sales experience preferably within the FMCG or liquor industry
A self-starter with drive and the ability to set & beat targets, planning their own work and time effectively.
Effective people manager, communicator with team orientation.
Advanced sales and negotiation skills
Experience and effective structured selling & account management skills.
Strong wine selling & influencing ability, as well as solid spirits knowledge.
Strong Financial awareness and commercial capability.
Comfortable organising and hosting trade and consumer events??