Manager, Brand and Communication

Drive capture of market share and enhanced revenues from existing as well as new products by planning, developing and implementing the brand and media strategy for Airtel Tanzania in line with the overall business and marketing strategy to drive brand saliency (lead successful brand launch in the short term) – enhanced TOMA/ ITP/ Adtrack scores and reduced churn, to be ‘plus one of competition’
1. Support development of the Airtel Tanzania brand and manage the brand across the brand lifecycle
2. Develop the annual plan and budget for the department in line with the overall marketing strategy and plan
3. Direct development and delivery of the marketing message across various channels/media of communication as per set targets
4. Monitor effective management of vendors/ service providers (agencies)  to ensure high levels of service delivery in line with the overall department targets
5. Build a capable and motivated team at Airtel Tanzania to create a high performance team environment

Desired Skills and Experience

  • Bachelor of Arts/ Bachelor of Technology with in-depth understanding of telecom trends
  • MBA in Marketing
  • 7+ years of experience in leading a highly qualified and experienced team in a highly complex environment
  • 5+ years of experience in leading cross-cultural team
  • 15+ years of in-depth experience in product Brand & Media in the telecom/ FMCG/ Retail space Strong understanding of all aspects of marketing, good communication and people skills, understanding of local markets
  • Team Leadership
  • Resilience
  • Ability to influence and get things done quickly
  • Ability to work in a cross-cultural/ cross-country environment
  • Creativity (out-of-the box thinking) and Commercial Acumen
  • Customer service orientatio
  • Effective Communication and Negotiation  Skills
  • In the coming years, the challenge will be in managing OpCo expectations and in planning different marketing/branding strategies to cater to the different market segments. It will be imperative to increase focus on each market segment